{"id":295,"date":"2023-07-04T11:24:49","date_gmt":"2023-07-04T09:24:49","guid":{"rendered":"https:\/\/unioncargo.hastastudio.com\/?p=295"},"modified":"2024-05-21T11:27:01","modified_gmt":"2024-05-21T09:27:01","slug":"vyroba-pod-vlastni-znackou-v-cine","status":"publish","type":"post","link":"https:\/\/unioncargo.hastastudio.com\/cz\/produkcja-pod-wlasna-marka-w-chinach\/","title":{"rendered":"V\u00fdroba pod vlastn\u00ed zna\u010dkou v \u010c\u00edn\u011b"},"content":{"rendered":"<p>P\u0159i dovozu zbo\u017e\u00ed z \u010c\u00edny je vhodn\u00e9 zv\u00e1\u017eit vytvo\u0159en\u00ed vlastn\u00ed zna\u010dky pro konkr\u00e9tn\u00ed v\u00fdrobek. \u010c\u00edna je obrovsk\u00fd trh, kde se soust\u0159e\u010fuj\u00ed nejv\u011bt\u0161\u00ed v\u00fdrobci nejr\u016fzn\u011bj\u0161\u00edch v\u00fdrobk\u016f, od sportovn\u00edch dopl\u0148k\u016f a\u017e po elektroniku. P\u0159edstava v\u00fdroby v \u010c\u00edn\u011b nemus\u00ed nutn\u011b znamenat velmi vysok\u00e9 n\u00e1klady na zbo\u017e\u00ed. Nemus\u00edme na za\u010d\u00e1tku vytv\u00e1\u0159et vlastn\u00ed design a zavazovat se k velmi n\u00e1kladn\u00e9mu procesu vym\u00fd\u0161len\u00ed v\u0161eho od nuly.&nbsp;<\/p>\n<p>Jednodu\u0161\u0161\u00ed metodou je pou\u017eit\u00ed v\u00fdroby OEM. Ta spo\u010d\u00edv\u00e1 ve vyhled\u00e1n\u00ed v\u00fdrobce, kter\u00fd zbo\u017e\u00ed vyr\u00e1b\u00ed a poskytuje mo\u017enost aplikovat na v\u00fdrobek vlastn\u00ed logo. \u010casto u takov\u00e9 v\u00fdroby z\u00edsk\u00e1me tak\u00e9 mo\u017enost vytvo\u0159it vlastn\u00ed obal. Tato metoda je velmi obl\u00edben\u00e1 v odv\u011btv\u00ed elektronick\u00e9ho obchodu, kde obchody prod\u00e1vaj\u00ed v\u00fdrobky jin\u00fdch v\u00fdrobc\u016f pod vlastn\u00ed zna\u010dkou.&nbsp;<\/p>\n<p>N\u00ed\u017ee uv\u00e1d\u00edme p\u0159\u00edklad:&nbsp;<\/p>\n<p>V\u00fdrobek poch\u00e1z\u00ed z \u010d\u00ednsk\u00e9ho n\u00e1kupn\u00edho webu Alibaba. Cena sady je p\u0159ibli\u017en\u011b 4 USD. M\u016f\u017eeme naj\u00edt informaci, \u017ee minim\u00e1ln\u00ed objedn\u00e1vka pro v\u00fdrobu s vlastn\u00edm logem je 200 kus\u016f a pro vytvo\u0159en\u00ed vlastn\u00edho obalu je t\u0159eba objednat 500 kus\u016f.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"551\" src=\"https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/alibaba-gym-band-1024x551.png\" alt=\"\" class=\"wp-image-296\" srcset=\"https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/alibaba-gym-band-1024x551.png 1024w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/alibaba-gym-band-300x161.png 300w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/alibaba-gym-band-768x413.png 768w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/alibaba-gym-band.png 1516w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<\/p>\n<p>N\u00ed\u017ee je uveden podobn\u00fd produkt na Amazonu, kde sada s logem spole\u010dnosti stoj\u00ed ji\u017e t\u00e9m\u011b\u0159 15 USD. V\u00fdrobek m\u00e1 22 000 recenz\u00ed, m\u016f\u017eeme se domn\u00edvat, \u017ee se prod\u00e1v\u00e1 mnohem, mnohem v\u00edce kus\u016f v\u00fdrobku.&nbsp;<\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"508\" src=\"https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/amazon-gym-band-1024x508.png\" alt=\"\" class=\"wp-image-297\" srcset=\"https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/amazon-gym-band-1024x508.png 1024w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/amazon-gym-band-300x149.png 300w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/amazon-gym-band-768x381.png 768w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/amazon-gym-band-1536x762.png 1536w, https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/07\/amazon-gym-band.png 1679w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\"><\/figure>\n<p>To v\u00e1m umo\u017en\u00ed vytvo\u0159it si vlastn\u00ed zna\u010dky pro mnoho v\u00fdrobk\u016f, p\u0159i\u010dem\u017e v\u00fdrobci \u010dasto vyr\u00e1b\u011bj\u00ed produkty pod zna\u010dkami des\u00edtek spole\u010dnost\u00ed z cel\u00e9ho sv\u011bta, aby poskytli ji\u017e vyzkou\u0161en\u00fd a kvalitn\u00ed v\u00fdrobek. V takov\u00e9m p\u0159\u00edpad\u011b je nejlep\u0161\u00ed metodou vyu\u017e\u00edt t\u00e9to skute\u010dnosti a vytvo\u0159it si vlastn\u00ed v\u00fdrobek pou\u017eit\u00edm vlastn\u00edho loga a vytvo\u0159en\u00edm obalu.<\/p>\n<p>S v\u00fdrobky s vlastn\u00edm logem se m\u016f\u017eeme na trhu odli\u0161it a prod\u00e1vat sv\u00e9 v\u00fdrobky za vy\u0161\u0161\u00ed cenu. U v\u00fdrobk\u016f jin\u00fdch zna\u010dek, kter\u00e9 dov\u00e1\u017e\u00edme z \u010c\u00edny, v\u017edy hroz\u00ed, \u017ee n\u011bkdo doveze stejn\u00fd v\u00fdrobek a za\u010dne n\u00e1m cenov\u011b konkurovat. To se t\u00fdk\u00e1 zejm\u00e9na web\u016f, jako je nap\u0159\u00edklad allegro, amazon apod. Vytvo\u0159en\u00ed vlastn\u00ed zna\u010dky a po\u0159\u00edzen\u00ed vlastn\u00edch fotografi\u00ed v\u00fdrobku pro tento \u00fa\u010del n\u00e1s p\u0159ed t\u00edm m\u016f\u017ee ochr\u00e1nit. Z\u00e1kazn\u00edci jen tak nepoznaj\u00ed, \u017ee se jedn\u00e1 o stejn\u00e9 v\u00fdrobky. Takov\u00e1 strategie n\u00e1m m\u016f\u017ee poskytnout v\u00fdhodu na trhu. Je t\u0159eba si tak\u00e9 uv\u011bdomit, \u017ee i kdy\u017e n\u011bkdo nab\u00edz\u00ed stejn\u00fd v\u00fdrobek, ale bez loga, zat\u00edmco my nab\u00edz\u00edme zna\u010dkov\u00fd v\u00fdrobek s p\u011bkn\u00fdmi fotografiemi atd. a za podobnou cenu, budeme v z\u00e1kazn\u00edkov\u011b vn\u00edm\u00e1n\u00ed v\u017edy v\u00fd\u0161e.&nbsp;<\/p>\n<div id=\"div_block-2-553\" class=\"ct-div-block section_cta-post\">\n<div id=\"div_block-6-553\" class=\"ct-div-block cta-post_component\">\n<div id=\"div_block-7-553\" class=\"ct-div-block cta-post_card\">\n<div id=\"div_block-17-553\" class=\"ct-div-block cta-post_image-wrapper\"><img decoding=\"async\" id=\"image-18-553\" alt=\"\u017delezni\u010dn\u00ed p\u0159eprava kontejner\u016f z \u010c\u00edny\" src=\"https:\/\/unioncargo.hastastudio.com\/wp-content\/uploads\/2023\/05\/trransport-kontenerow-z-chin.jpg\" class=\"ct-image cta-post_image\"><\/div>\n<div id=\"div_block-8-553\" class=\"ct-div-block cta-post_card-content\">\n<div id=\"div_block-9-553\" class=\"ct-div-block cta-post_card-content-top\">\n<div id=\"div_block-10-553\" class=\"ct-div-block margin-bottom margin-small\">\n<div id=\"text_block-11-553\" class=\"ct-text-block\">Pron\u00e1jem <a title=\"Doprava z \u010c\u00edny - jak\u00fd zp\u016fsob dopravy zvolit?\" href=\"https:\/\/unioncargo.hastastudio.com\/cz\/doprava-z-ciny-jaky-zpusob-dopravy-zvolit\/\">P\u0159eprava z \u010c\u00edny<\/a> s n\u00e1mi \ud83c\udde8\ud83c\uddf3 \ud83d\ude80<\/div>\n<\/div>\n<ul id=\"div_block-42-556\" class=\"ct-div-block list_list\" role=\"list\">\n<li id=\"div_block-43-556\" class=\"ct-div-block list_item\">\n<div id=\"fancy_icon-44-556\" class=\"ct-fancy-icon\"><svg id=\"svg-fancy_icon-44-556\"><use xlink:href=\"#FeatherIconsicon-check\"><\/use><\/svg><\/div>\n<p id=\"text_block-45-556\" class=\"ct-text-block\"><b>10% slevy<\/b> pro prvn\u00ed p\u0159epravu<\/p>\n<\/li>\n<li id=\"div_block-46-556\" class=\"ct-div-block list_item\">\n<div id=\"fancy_icon-47-556\" class=\"ct-fancy-icon\"><svg id=\"svg-fancy_icon-47-556\"><use xlink:href=\"#FeatherIconsicon-check\"><\/use><\/svg><\/div>\n<p id=\"text_block-48-556\" class=\"ct-text-block\">Nab\u00eddka: \u017delezni\u010dn\u00ed, leteck\u00e1 a n\u00e1mo\u0159n\u00ed doprava<\/p>\n<\/li>\n<\/ul>\n<\/div>\n<div id=\"div_block-13-553\" class=\"ct-div-block margin-top margin-medium\">\n<div id=\"div_block-14-553\" class=\"ct-div-block button-group\"><a id=\"link_text-15-553\" class=\"ct-link-text button w-button\" href=\"https:\/\/unioncargo.hastastudio.com\/cz\/kontakt\/\">Rychl\u00e1 nab\u00eddka<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 class=\"wp-block-heading\">Co je OEM, ODM, OBM?&nbsp;<\/h2>\n<p><strong>OEM<\/strong> - V\u00fdrobce origin\u00e1ln\u00edho vybaven\u00ed spo\u010d\u00edv\u00e1 v pou\u017eit\u00ed loga vlastn\u00ed zna\u010dky na st\u00e1vaj\u00edc\u00ed v\u00fdrobek. Obvykle je to mo\u017en\u00e9 od pom\u011brn\u011b mal\u00e9ho po\u010dtu kus\u016f, n\u011bkdy nap\u0159\u00edklad i v\u00fdrobci umo\u017e\u0148uj\u00ed aplikovat sv\u00e9 logo na v\u00fdrobek od 100 kus\u016f, ale n\u011bkdy to m\u016f\u017ee b\u00fdt i 1000 kus\u016f. term\u00edn ur\u010duj\u00edc\u00ed minim\u00e1ln\u00ed mno\u017estv\u00ed, od kter\u00e9ho pro n\u00e1s m\u016f\u017ee v\u00fdrobce zbo\u017e\u00ed vyrobit, je MOQ (Minimum Order Quantity), tuto zkratku budou pou\u017e\u00edvat \u010d\u00edn\u0161t\u00ed prodejci. P\u0159i kontaktu s \u010d\u00ednsk\u00fdm v\u00fdrobcem je vhodn\u00e9 se zeptat, zda m\u016f\u017ee prov\u00e1d\u011bt v\u00fdrobu OEM. P\u0159i vyhled\u00e1v\u00e1n\u00ed v\u00fdrobc\u016f na n\u00e1kupn\u00edch webech, jako je Alibaba, bude tato informace \u010dasto uvedena na str\u00e1nce v\u00fdrobku, ale pokud tomu tak nen\u00ed, vyplat\u00ed se zeptat.&nbsp;<\/p>\n<p>Mo\u017enost OEM je velmi v\u00fdhodn\u00e1 v tom, \u017ee dostaneme ji\u017e hotov\u00fd v\u00fdrobek pod na\u0161\u00ed zna\u010dkou, nemus\u00edme se vlastn\u011b o nic starat. Po\u0161leme do tov\u00e1rny na\u0161e logo a \u010dek\u00e1me na hotov\u00fd v\u00fdrobek, samoz\u0159ejm\u011b je t\u0159eba prov\u00e9st je\u0161t\u011b dal\u0161\u00ed kroky, ale stru\u010dn\u011b to vypad\u00e1 takto.&nbsp;<\/p>\n<p><strong>ODM <\/strong>- V\u00fdrobce origin\u00e1ln\u00edho designu zahrnuje v\u00fdrobu v\u00fdrobku na z\u00e1klad\u011b na\u0161eho vlastn\u00edho n\u00e1vrhu, p\u0159i pou\u017eit\u00ed ODM mus\u00edme vyhledat tov\u00e1rny, kter\u00e9 pro n\u00e1s mohou v\u00fdrobek vyrobit na z\u00e1klad\u011b n\u00e1vrhu a na\u0161ich pokyn\u016f. Tento proces nen\u00ed levn\u00fd a vy\u017eaduje velk\u00fd po\u010det objednan\u00fdch kus\u016f pro zah\u00e1jen\u00ed v\u00fdroby, ale umo\u017e\u0148uje n\u00e1m vytvo\u0159it jedine\u010dn\u00fd v\u00fdrobek, kter\u00fd nikdo jin\u00fd nem\u00e1.&nbsp;<\/p>\n<p><strong>OBM<\/strong> - V\u00fdrobce origin\u00e1ln\u00ed zna\u010dky - jin\u00fdmi slovy v\u00fdrobce ur\u010dit\u00e9ho zbo\u017e\u00ed, kter\u00fd jej prod\u00e1v\u00e1 pod svou vlastn\u00ed zna\u010dkou a vlastn\u00ed k n\u011bmu ve\u0161ker\u00e1 pr\u00e1va. M\u016f\u017ee to b\u00fdt nap\u0159\u00edklad spole\u010dnost Samsung nebo Apple.&nbsp;<\/p>\n<\/p>\n<h2 class=\"wp-block-heading\">Zm\u011bna odpov\u011bdnosti z dovozce na v\u00fdrobce&nbsp;<\/h2>\n<p>P\u0159i vytvo\u0159en\u00ed v\u00fdrobku pod na\u0161\u00ed zna\u010dkou a jeho uveden\u00ed na trh v Evropsk\u00e9 unii je t\u0159eba v\u011bd\u011bt, \u017ee se automaticky st\u00e1v\u00e1me v\u00fdrobcem zbo\u017e\u00ed a podl\u00e9h\u00e1me stejn\u00fdm povinnostem jako v\u00fdrobce zbo\u017e\u00ed a uveden\u00edm zbo\u017e\u00ed na trh mus\u00edme zajistit, aby bylo \u0159\u00e1dn\u011b zdokumentov\u00e1no a bezpe\u010dn\u00e9, jak vy\u017eaduj\u00ed pr\u00e1vn\u00ed p\u0159edpisy Evropsk\u00e9 unie.&nbsp;<\/p>\n<\/p>\n<h2 class=\"wp-block-heading\">Registrace ochrann\u00e9 zn\u00e1mky<\/h2>\n<p>&nbsp;Je t\u0159eba m\u00edt na pam\u011bti, \u017ee p\u0159i vytv\u00e1\u0159en\u00ed vlastn\u00edch produkt\u016f byste si m\u011bli zaregistrovat ochrannou zn\u00e1mku. Nen\u00ed to povinn\u00e9 a u mal\u00fdch mno\u017estv\u00ed a nerozpoznateln\u00fdch zna\u010dek to zpo\u010d\u00e1tku nen\u00ed nutn\u00e9. Pokud v\u0161ak m\u00e1te rozpoznatelnou zna\u010dku a ob\u00e1v\u00e1te se, \u017ee by v\u00e1m ji mohl n\u011bkdo ukr\u00e1st, stoj\u00ed za to o tom uva\u017eovat. N\u00e1klady na takovou registraci se pohybuj\u00ed kolem 500 USD. Existuj\u00ed p\u0159\u00edb\u011bhy o tom, \u017ee si v \u010c\u00edn\u011b nech\u00e1vaj\u00ed registrovat ochrann\u00e9 zn\u00e1mky v\u00fdznamn\u00fdch zna\u010dek jin\u00e9 osoby, kter\u00e9 se cht\u011bj\u00ed obohatit t\u00edm, \u017ee je p\u0159eprodaj\u00ed opr\u00e1vn\u011bn\u00e9mu vlastn\u00edkovi. V \u010c\u00edn\u011b existuje registra\u010dn\u00ed priorita, tak\u017ee jde o d\u016fle\u017eitou z\u00e1le\u017eitost, aby n\u00e1m n\u011bkdo v budoucnu nezp\u016fsobil probl\u00e9my.&nbsp;<\/p>\n<\/p>\n<h2 class=\"wp-block-heading\">Jak p\u0159epravovat zbo\u017e\u00ed z \u010c\u00edny?<\/h2>\n<p>Dal\u0161\u00ed informace o doprav\u011b z \u010c\u00edny naleznete v n\u00ed\u017ee uveden\u00fdch \u010dl\u00e1nc\u00edch. <\/p>\n<p><a href=\"https:\/\/unioncargo.hastastudio.com\/cz\/zeleznicni-doprava-z-ciny\/\">\u017delezni\u010dn\u00ed doprava<\/a><\/p>\n<p><a href=\"https:\/\/unioncargo.hastastudio.com\/cz\/namorni-doprava-z-ciny\/\">N\u00e1mo\u0159n\u00ed doprava<\/a><\/p>\n<p><a href=\"https:\/\/unioncargo.hastastudio.com\/cz\/letecka-doprava-z-ciny\/\">Leteck\u00e1 doprava<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>P\u0159i dovozu zbo\u017e\u00ed z \u010c\u00edny je vhodn\u00e9 zv\u00e1\u017eit vytvo\u0159en\u00ed vlastn\u00ed zna\u010dky pro konkr\u00e9tn\u00ed v\u00fdrobek. \u010c\u00edna je obrovsk\u00fd trh, kde se soust\u0159e\u010fuj\u00ed nejv\u011bt\u0161\u00ed v\u00fdrobci v\u0161ech druh\u016f v\u00fdrobk\u016f, od p\u0159\u00edslu\u0161enstv\u00ed a\u017e po...<\/p>","protected":false},"author":3,"featured_media":298,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20,19],"tags":[60,61],"class_list":["post-295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-produkcja-w-chinach","category-import-z-chin","tag-produkcja-oem-odm-obm","tag-produkcja-w-chinach"],"acf":[],"_links":{"self":[{"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/posts\/295","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/comments?post=295"}],"version-history":[{"count":0,"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/posts\/295\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/media\/298"}],"wp:attachment":[{"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/media?parent=295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/categories?post=295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unioncargo.hastastudio.com\/cz\/wp-json\/wp\/v2\/tags?post=295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}